|
|
Corporate Event: Nussentials NC Regional Conference
Case Study - Nussentials North Carolina Regional Conference & Training
Goal:
- Drive local & national representatives to attend a weekend long seminar & workshop to increase business skills in Raleigh, NC
- Educate & inspire - create a foundation and environment that is conducive for learning and growing
Tactics:
- Create a contest that drives registration for the regional event via creation of a high – end cocktail party at an actual French chateau in Durham, NC
- Utilize National Conference Call to drive registration
- Invite key executive speakers to provide content at workshop
- Invite Children Incorporated and create the CI Experience room
- Sponsor a child onsite, hand created mobile with letters from the children, video about sponsorship, plus many other experiences !
Results:
- 50 people attended Cocktails at the Mansion
- 100 people attended the Saturday Regional Event
- 28 Children were sponsored at event
- Actual shift in behavior of attendees, as evidenced by results in business since event
|