Corporate Event: Nokia Retailer Reception

Case Study: Nokia Retailer Reception


Objective:

• Invite key Nokia retailers to the flagship store to launch Open to Anything campaign in the Chicago market and highlight the upcoming N95 8GB retail promotion

Strategy:

• Provided a fully catered meal with passed hors d’oeuvres, dinner buffet and drinks
• Store employees were utilized as event staff to demonstrate various devices
• Using an N95 8GB, DJ “Daisy O” played a variety of music tracks throughout the evening

Results:

• 70 guests attended
• 55 unique brand ambassador engagements with either the N95 8GB and/or the N810 (unique engagements were considered once a conversation or demonstration with a new event guest occurred)
• Several additional product interactions with various Nseries devices as event guests walked from station to station