Contest: Wicked Singing Contests

Case Study: Wicked Singing Contests

Objective:

• Keep WICKED top of mind for consumers while driving word of mouth buzz
• Create (3) tri-state area singing contests in malls with finale at WICKED Day Block Party
• Interact with consumers and deliver general information regarding WICKED

Strategy:

• Negotiate high traffic location and contract with tri-state area malls
• Develop custom signage and promotional materials
• Source all event elements including full AV system with karaoke machine and flat screen panel, staging, lighting, tables, custom pink and green skirting
• Oversee flawless execution of event flow including registration and release forms, flow of singers to stage, judging process, awarding of on site winners

Results:

• Average singing contest attendance over 400 people
• Created buzz and word of mouth advertising leading to increased ticket sales