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Block Party: Wicked Day
 Case Study: Wicked Day Block Party
Objective:
- Give back to WICKED fans via creation of large scale block party event to culminate month long promotional activity
- Create fun, exciting custom activities that are engaging for families
- Hold tri-state singing contest finale and award winner
Strategy:
- Shut down 51st Street in Manhattan outside Gershwin Theater for 1 day
- Built a “WICKED” experience for event attendees with 10 customized areas including: welcome station, singing contest stage with stage and AV, arts and crafts, face painting, games, food, digital picture station with custom picture cutouts
- Created separate areas for merchandise sale, sponsor areas
- Worked with Z100 to develop script for MC
Results:
- Average of 1000 event attendees at WICKED Day
- PR worthy – event had press coverage
- WICKED fans had a dynamic experience
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